Roadmap

From first question to lifelong clarity.

Genora starts with a single conversation between two people planning a family. But the knowledge you gain doesn't expire when your child is born — it grows with them. Here's where we're heading.

The bigger picture

Today, Genora helps couples understand what they might pass to their children. Tomorrow, it becomes the place where families manage that knowledge — not just once, but across a lifetime.

A child born with pharmacogenomic differences doesn't stop needing guidance at age five. A family who learns they carry a trait doesn't forget it. Genora grows with you, from preconception to parenthood and beyond.

The journey

What we're building

Preconception screening

Now

Couples add their existing genetic data and receive a personalised family clarity plan — written in warm, human language.

Add data from 23andMe, AncestryDNA, or similar providers
Carrier screening for both partners, analysed together
Lay-friendly results with NHS-aligned guidance
Raw genome files are analysed locally; any requested human-reviewed summary is shared separately

Saliva kit — no existing data needed

Next

Not everyone has genetic data already. We're partnering with Dante Labs so you can order a saliva kit directly through Genora — spit, seal, send.

Order a saliva collection kit for you and your partner
Ship it straight to Dante Labs for clinical-grade sequencing
Results flow directly into your Genora account — no file handling
Whole genome or targeted panels depending on what you need

Galaxy-powered analysis

Next

Under the hood, your data runs through Galaxy — the same open-source bioinformatics platform used by research institutions worldwide. Reproducible, auditable, trustworthy.

Automated pipelines for variant calling and annotation
Pharmacogenomics, carrier screening, and polygenic risk — all in one run
Every analysis step is reproducible and transparent
Genora translates the outputs into the same warm, clear language you're used to

Lifetime family manager

Coming

Your family's genetic story doesn't end at birth. Genora becomes the place where you manage, understand, and act on genetic knowledge — for every member of your family, across their whole life.

Family profiles — add children, grandparents, extended family
Track inherited traits and conditions across generations
Personalised health milestones and screening reminders
Share relevant findings with your GP or specialist — on your terms

Medication checker

Coming

For families with pharmacogenomic findings — like Daniel and Aisha's — a practical tool that fits into real life. Point your camera at a medication and know, instantly, if it's right for your child.

Photograph any medication box or label
Instant check against your child's metaboliser profile
Clear guidance: safe, needs adjustment, or ask your pharmacist
Works with over-the-counter and prescription medications

The longer view

Horizon

As genomic science moves, Genora moves with it. Your data stays yours. The insights get sharper.

Polygenic risk scores updated as new research emerges
Nutrigenomic guidance — what your family's genes say about food
Integration with NHS genomic medicine services
Multi-generational family trees with inherited trait tracking
Looking ahead

Genora Family — a lifetime companion

We're exploring a companion app built for the years after conception. Where Genora helps you plan, Genora Family helps you live — managing the day-to-day reality of raising a child with genetic awareness.

Family dashboard

Every family member's genetic profile in one calm, organised view.

Snap a medication

Photograph a drug label. Get an instant safety check for your child's profile.

Health milestones

Age-appropriate screening reminders based on your family's genetic findings.

Growing together

New insights as your children grow — updated science, same trusted language.

Start with the first step

Everything begins with a conversation. Genora is here whenever you're ready.

Begin your story